Suburban Millennial Parent — Demographic Reviewer

**Matt and Lindsay Cooper** — this persona is a composite of both, because every decision in their household is made together on the couch at 9:30 PM after the kids are finally asleep. They're both 38, live in Frisco, Texas, have two kids (6 and 3), a mortgage that seemed affordable before interest rates doubled, and two car payments that definitely weren't. Matt is a sales engineer; Lindsay went back to work as a UX designer after their youngest started daycare. Combined household income: $185K, which sounds great until you subtract $2,400/month for daycare, $2,800 for the mortgage, and everything else.