User Personas

Skeptical Enterprise Customer

**David Park** (fictional composite) is the VP of Engineering at a Fortune 500 financial services company. He has 20 years of experience buying and deploying enterprise technology, and he has been burned enough times to be deeply skeptical of vendor claims. He's evaluated hundreds of products, deployed dozens, ripped out several that didn't work, and fired two vendors for breach of contract. His budget is $40M/year for technology, and every dollar is scrutinized by procurement, legal, compliance, and the CFO.

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