Packy McCormick — Not Boring Newsletter

**Packy McCormick** is the founder of **Not Boring**, one of the most widely-read technology strategy newsletters with over 200,000 subscribers. A former VP of Strategy at Breather, he pivoted to writing in 2019 and quickly became the go-to analyst for long-form, deeply researched pieces that explain why specific companies, technologies, and business models matter. His signature format is the 5,000-10,000 word "deep dive" that combines market analysis, narrative storytelling, and strategic frameworks in a way that makes complex businesses comprehensible.