Major Gift Donor — Nonprofit

**Richard and Susan Palmer** (fictional composite) represent a high-net-worth couple in Austin, Texas, with a combined net worth of $50M+, active in local philanthropy across education, arts, and community development. Richard is a retired tech executive (sold a SaaS company); Susan is a former nonprofit executive director. They give $500K-$2M annually through their donor-advised fund (DAF) at Schwab Charitable.\n\nThe Palmers evaluate nonprofit pitches the way investors evaluate deals — they want to see clear impact metrics, strong leadership, financial transparency, and personal connection to the mission. They are more influenced by personal relationships and site visits than by written proposals.