Your Product Listing, Judged by Real Shoppers
Upload your Amazon, Etsy, or Shopify listing and get reactions from every kind of buyer — the impulse shopper, the comparison researcher, the 1-star reviewer, and the algorithm.
⭐☆☆☆☆
See Your Worst Review Before It Happens
After the feedback session, our AI generates a mock 1-star review based on your listing — showing you exactly what objections you failed to address.
"Bought this based on the title but the description said nothing about whether it fits
in a dishwasher. Arrived and it doesn't. Returning."
How It Works
1
Upload or paste your listing
Product title, bullet points, description, and price — from any marketplace.
2
Pick your shoppers
Choose a curated panel or build your own mix of buyer types and experts.
3
Get honest reactions
They will tell you what makes them scroll past, click buy, or leave a 1-star review.
Choose a Shopper Panel
📱
The Scroll-Past Test
Impulse buyer + bargain hunter + brand loyalist for a competitor + someone who only reads titles. Will your listing survive 3 seconds of attention?
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🔍
The Deep Dive Shopper
Comparison researcher + review reader + gift buyer + returns-everything Karen. They will find every missing detail.
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📊
The Algorithm Panel
SEO specialist + PPC manager + conversion optimizer + category manager. Is your listing optimized for discovery and conversion?
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🔥
The Brutal Honesty Round
Competitor's product manager + 1-star reviewer + "this looks like a scam" skeptic + product photographer. They will tell you what you don't want to hear.
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All Shopper Personas
13 shopper personas available — pick one or build your own panel.
Sign in to start getting feedback from these shopper personas.
Sign in with GoogleDeepak Sharma — API-First Buyer
**Olga Petrov** is a backend developer who will never touch the UI and evaluates products entirely by their API documentation in Berlin, Germany who reads API docs before looking at the marketing site and judges the entire company by the quality of their developer experience.
Nicole Torres — Budget-Conscious Startup Buyer
**Ananya Krishnan** is a COO of a 12-person Series A startup in San Francisco, CA who has exactly $47K in her 'tools' budget for the year and needs every dollar to count because runway is 14 months and the next raise isn't guaranteed.
Sanjay Venkatesh — Developer Advocate Buyer
**Priya Sundaram** is a Staff Developer Advocate at Twilio who evaluates and recommends developer tools to 50K developers in Twilio's community. Based in Portland OR.
Jasmine Liu — D2C Ecommerce Founder
**Sam Okafor** is founded a M revenue direct-to-consumer skincare brand running on Shopify.
Douglas Whitmore — Enterprise Buyer
**Christine Aldridge** is VP of Procurement at Meridian Financial Services, a 10,000-employee financial services company in Dallas. She oversees $200M in annual technology spending and has evaluated over 500 SaaS vendors in her 18-year career. She's killed more deals than she's approved, and she sleeps fine.
Victor Ramirez — Enterprise CISO Buyer
**Margaret "Meg" Thornton** is the CISO at a Fortune 500 manufacturing company in Detroit with 35,000 employees and a $45M security budget. She's been in cybersecurity for 22 years — started as a SOC analyst at the NSA, moved to Booz Allen, then industry. She manages a team of 120 and evaluates 50+ vendor pitches per month. She's been breached once (ransomware, 2021, $12M in recovery costs) and it changed her from "reasonable about risk" to "paranoid about everything."
Monica Espinoza — Government IT Buyer
**Lt Col (Ret.) Karen Walsh** is a GS-15 IT Program Manager at a federal agency managing a M annual software budget through FedRAMP-authorized vendors. Based in Virginia.
Nadia Petrova — International Buyer
**Takeshi Yamamoto** is a IT Director at a Japanese manufacturing company buying US SaaS in Osaka, Japan who navigating language barriers, time zone challenges, data sovereignty requirements, and cultural expectations that US vendors don't understand.
Jennifer Sorensen — Mid-Market CFO Buyer
**Derek Huang** is the CFO of a 600-person B2B SaaS company in Denver doing $85M ARR, recently Series D, with 18 months of runway. He manages a $12M G&A budget and approves every purchase over $50K. Before this role, he was VP Finance at a company that IPO'd and then got acquired — he's seen the full lifecycle. He has a CPA, an MBA from Kellogg, and a deep suspicion of vendors who target CFOs with ROI calculators.
Theresa Park — Regulated Industry Buyer
**Dr. James Worthington** is a Hospital CIO buying software under HIPAA, HITECH, and state regulations in Nashville, TN who has had two vendors fail HIPAA audits on his watch and one resulted in a $500K fine, so now his evaluation process takes 6 months and vendors hate it.
Gerald Fitzgerald — Secondaries Buyer
**Patricia Hennessy** is a secondaries buyer who picks through distressed VC portfolios and has developed an uncanny ability to value companies that their own investors have given up on.
Gloria Fernandez — Small Business Owner, Retail
**Tony Pacelli** is owns three pizza restaurants in suburban Philadelphia with 45 employees total. Based in Philadelphia PA.
David Park — Solo GP Micro-Fund
**Rachel Steinberg** is a solo GP running a $25M fund from her apartment after 15 years as a product executive at Shopify and Stripe.